Xiaoqi (Stephanie) Wu
About Xiaoqi (Stephanie) Wu
Xiaoqi (Stephanie) Wu is the Manager of the IT Rotational Development Program at Bristol Myers Squibb in Princeton, New Jersey, with a background in marketing and data analytics.
Current Role at Bristol Myers Squibb
Xiaoqi (Stephanie) Wu is currently serving as the Manager of the IT Rotational Development Program at Bristol Myers Squibb in Princeton, New Jersey, United States. This role involves overseeing the rotational development of IT professionals, aimed at fostering technological leadership and innovation within the company.
Previous Work Experience
Before her current role, Wu worked as an Information Technology Rotational Development Intern at Bristol Myers Squibb in New Jersey for two months in 2021. She also has experience working at Hasbro as an MBA Franchise Brand Marketing Intern for three months in 2021, and at Woobo Inc as Marketing Director for three months in 2019. Additionally, she served as Senior Customer Manager at Alibaba Group in Hangzhou, China, and as Senior Operations Analyst at Taikang Insurance Group Inc. in Beijing, China.
Academic Background
Wu has earned an MBA from Brandeis University in the fields of Business, Management, Marketing, and Related Support Services. She also holds a Master of Arts in Asian Studies/Civilization from Rutgers University and studied Social Sciences as a visiting student at the University of California, Berkeley. Wu completed her Bachelor of Arts in Communication, Journalism, and Related Programs from Tsinghua University.
Proficiency in Marketing and Data Analytics
Wu is proficient in a variety of marketing technologies, including Facebook, YouTube, Twitter, Instagram, Mailchimp, Adobe Premiere, R, and SQL. She is skilled in methodologies such as CLV estimation, campaign and ad effectiveness measurement, consumer behavior study design and analysis, customer survey design and analysis, hypothesis testing, and confidence interval estimation. Her technical and analytical skills have been key in her professional roles.
Significant Contributions
Wu has made several key contributions in her career, including optimizing product shipping, logistics, and after-sales services using customer service data from AI products. She achieved a 98% customer satisfaction rate and reduced client recall rates by 20%. Additionally, she developed a quantitative model that increased the accuracy of detecting inferior products by 80%, and created a go-to-market product and sales strategy that led to a 15% increase in the number of clients. Wu also executed advertising campaigns that reached over 80,000 new users and generated over 109,000 Facebook views.