Xu Maggie
About Xu Maggie
Xu Maggie is the Digital Associate Director at Bristol-Myers Squibb in Shanghai, China, with over 18 years of experience in digital and eCommerce roles across various industries.
Current Role at WuXi Biologics
Xu Maggie is currently serving as a Senior Director at WuXi Biologics in Shanghai. She joined the company in March 2019 and has since been contributing to the digital transformation and innovation efforts within the organization. WuXi Biologics, also known as 药明生物, is a leading global open-access biologics technology platform company.
Current Role at Bristol-Myers Squibb
Xu Maggie also holds the position of Digital Associate Director at Bristol-Myers Squibb in Shanghai, China. Her role involves driving digital marketing strategies and leading digital initiatives to enhance the company's presence in the pharmaceutical sector.
Past Roles in Digital Marketing and Leadership
Xu Maggie has a rich history of senior roles in the pharmaceutical industry. She was the Greater China Digital Lead at Takeda from 2015 to 2018, Senior Manager of Digital Excellence at 罗氏公司 from 2014 to 2015, and Digital Marketing Manager at AstraZeneca from 2012 to 2014. Her extensive experience includes roles focused on elevating digital marketing efforts and driving regional digital strategies.
Early Career and eCommerce Experience
Xu Maggie began her career in eCommerce, working as an eCommerce Specialist at 索尼中国 from 2005 to 2008. She continued to build her expertise as a Senior eMarketing Executive at 罗氏诊断 from 2009 to 2012. These roles provided her with a strong foundation in digital marketing and eCommerce, particularly within the context of multinational corporations operating in Shanghai, China.
Educational Background
Xu Maggie studied at Shanghai Normal University, where she completed her Bachelor's degree in Computer Science (计算机科学) from 2000 to 2004. Her academic background in computer science has underpinned her career in digital transformation and marketing.