Yasser Sharaf Al Din
About Yasser Sharaf Al Din
Yasser Sharaf Al Din is a Senior Brand Manager at Bristol Myers Squibb, focusing on the Middle East & Africa region.
Current Title and Roles
Yasser Sharaf Al Din currently holds the position of Senior Brand Manager for the Middle East and Africa at Bristol Myers Squibb. He is based in the United Arab Emirates and also serves as the Immuno-Oncology/Hematology Product Manager for the Middle East, the GEM cluster, and the Gulf countries. His multi-faceted role centers around the management and promotion of key products in the oncology and hematology sectors.
Previous Experience
Yasser Sharaf Al Din has extensive experience in the pharmaceutical industry. He started his career as a Medical Representative at APEX PHARMA, sanofi-aventis, and IBSA, accumulating over six years of experience in sales and promotion. He then joined Bristol Myers Squibb, where he worked as an Oncology Product Specialist from 2011 to 2015 in Kuwait. He subsequently served as Hematology Product Manager for the Gulf countries for six months in 2015-2016, before transitioning to his current roles.
Educational Background
Yasser Sharaf Al Din holds a Master of Business Administration (MBA) with a focus on Business, Management, Marketing, and Related Support Services from Cambridge KIPP Business School in the UK, completed in 2015. He also studied Communication Skills at the Aim High Toastmasters Club during the same period. Earlier, he attended The American University in Cairo, focusing on Sales and Marketing. He holds a Bachelor of Pharmaceutical Sciences (B.Sc.) from the College of Pharmacy at Tanta University, completed in 2005.
Professional Philosophy
Yasser Sharaf Al Din believes that passion and determination are critical for achieving professional and personal goals. He aims to be an effective team player, leveraging resources and people to achieve high performance. His professional philosophy includes a focus on developing leadership behaviors and ensuring brands can become market leaders by equipping them with the right resources and the right team attitude.
Career Focus
With over eight years in pharmaceutical promotion, Yasser Sharaf Al Din emphasizes innovative and differentiated approaches. His career objective is to ensure brands can become market leaders by being equipped with the right resources and people with the right attitude. He focuses on leveraging his expertise in brand and product management to drive high performance and market success.