Gajen Indrakumaran
About Gajen Indrakumaran
Gajen Indrakumaran serves as the Senior Vice President of Marketing at Brizo FoodMetrics, where he leads innovative marketing efforts across various channels. He has extensive experience in marketing roles at several companies, including LoyaltyOne, DATA Communications Management, and Rogers Communications, and has also contributed to academia as a guest lecturer.
Current Role at Brizo FoodMetrics
Gajen Indrakumaran serves as the Senior Vice President of Marketing at Brizo FoodMetrics since 2024. In this role, he focuses on driving marketing strategies that align with customer needs and business objectives. His responsibilities include overseeing various marketing channels and ensuring effective communication with stakeholders.
Previous Experience in Marketing
Gajen Indrakumaran has extensive experience in marketing across multiple organizations. He worked at LoyaltyOne as a Manager of Mobile & Social Media from 2009 to 2012 and later as a Digital Strategist until 2013. He also held positions at DATA Communications Management as Director of Marketing Solutions & Products and Head of Marketing from 2014 to 2018. His role at Aramark Canada as Director of Digital Technology from 2018 to 2020 further solidified his expertise in digital marketing.
Academic Background and Certifications
Gajen Indrakumaran studied at the University of Toronto, where he earned a Double Major in Computer Science and Economics, achieving an H.Bsc from 1999 to 2004. He also attended the Schulich School of Business at York University, where he completed courses in Leadership Excellence and Strategic Problem Solving. Additionally, he obtained a Digital Marketing Certification from the Canadian Marketing Association in 2012.
Teaching Experience
Gajen Indrakumaran served as a Guest Lecturer in Mobile Marketing at the University of Toronto from 2013 to 2015. This role allowed him to share his knowledge and insights on mobile marketing strategies with students, contributing to their understanding of the field.
Skills and Expertise in Marketing
Gajen Indrakumaran possesses a diverse knowledge base in marketing, with practical skills in measuring and analyzing the effectiveness of campaigns. He has experience in various marketing channels, including web, email, search, mobile, social media, direct, and experiential marketing. His strong organizational and communication skills facilitate effective partnerships with both internal and external stakeholders.