Shahzeb Jafri
About Shahzeb Jafri
Shahzeb Jafri is a Sales Development Representative with extensive experience in AI agent development and B2B marketing. He has a diverse educational background, holding degrees in Economics, Political Science, Marketing, and a PhD in Marketing, and has worked in various roles across multiple countries.
Current Role at Brizo FoodMetrics
Shahzeb Jafri currently serves as a Sales Development Representative at Brizo FoodMetrics, a position he has held since 2024. In this role, he focuses on developing and managing sales pipelines using a multi-method approach that includes cold calls, messages, emails, and social media. His responsibilities involve engaging potential clients and facilitating connections between them and the company’s offerings.
Professional Experience
Shahzeb Jafri has a diverse professional background. He has worked as a Business Development Advisor at SeekhoAI from 2023 to 2024, where he contributed to business growth strategies. Prior to that, he held positions at TWI Foods Inc. as an Assistant Territory Manager and Sales Representative in Toronto, Canada. His earlier experience includes a role as a Retail Marketing Specialist at Nielsen in Pakistan and as a Teaching Assistant at the University of Southern California's Marshall School of Business.
Education and Expertise
Shahzeb Jafri holds a Doctor of Philosophy (PhD) in Marketing from Schulich School of Business - York University, which he completed from 2016 to 2019. He also earned a Master’s Degree in Marketing from USC Marshall School of Business in 2016 and a Bachelor's Degree in Economics and Political Science from Lahore University of Management Sciences from 2010 to 2014. Additionally, he completed a Diploma in Data Analytics at Toronto School of Management from 2019 to 2020.
Skills and Competencies
Shahzeb Jafri has developed a range of skills throughout his career. He has expertise in creating use case or task-based AI agents that can fetch and send data from external sources. His experience in resource management and team building has been honed through his work with startups. He is adept at reporting on KPI attainment and performance, and he has learned to expedite and innovate content production through AI.
Research and Development Experience
During his time at Schulich School of Business - York University, Shahzeb Jafri worked as a Research Assistant from 2016 to 2019. This role involved supporting research initiatives in the field of marketing, contributing to his understanding of academic and practical applications of marketing principles. His internship at Colgate Palmolive in 2013 as a Marketing/Brand Activation Intern further enriched his experience in brand management.