Roy Rosell
About Roy Rosell
Customer-obsessed product marketing and customer marketing leader with a knack for making the complex clear. 11+ years experience building product and customer marketing functions - representing the voice of the customer and driving adoption through revenue-focused GTMs with budgets from bootstrap to $5M+. Proven ability to lead teams and programs with empathy, a collaborative mindset, and meticulous attention to detail. Expertise in: - Customer advocacy - turning customers in to raving fans - Leading high-performing PMM and Customer Marketing teams - Driving discovery and research programs - Crafting impactful launch frameworks and driving execution - Leadership without authority + cross-functional relationship building - Managing robust customer programs: CABs, focus groups, and more - Crafting captivating stories with value-focused messaging - Building "outside-in" product development cultures - Revenue-focused sales enablement/empowerment I've been fortunate to work within a wide range user types and industries including B2B and B2C SaaS, fintech, mobile apps, marketplaces, logistics, sports, and information security.