Sarah Waterfield
About Sarah Waterfield
Sarah Waterfield is a Social Media and Communications Specialist with a background in social anthropology and ethnomusicology. She has developed impactful communication strategies and launched successful social media campaigns at BroadReach since 2020.
Current Role at BroadReach
Sarah Waterfield serves as a Social Media and Communications Specialist at BroadReach, a position she has held since 2020. In this role, she develops and implements communication strategies that enhance audience engagement and brand visibility. Her work includes launching successful social media campaigns that have significantly increased the organization's presence in the digital space.
Previous Experience at Be-cause Integrated Communications
Prior to her current role, Sarah worked as an Account Manager at Be-cause Integrated Communications from 2016 to 2019. During her three years in this position, she was responsible for managing client accounts and developing communication strategies tailored to diverse audiences. This experience provided her with valuable insights into effective communication practices.
Educational Background in Social Anthropology
Sarah studied Social Anthropology at the University of Cape Town, where she earned her BA Honours from 2015 to 2016. She also holds a Bachelor of Arts in Social Anthropology and Ethnomusicology from Rhodes University, which she completed from 2009 to 2012. Her academic background informs her culturally sensitive approach to communication and storytelling.
Experience as a Tutor and Researcher
In 2015, Sarah served as a Social Anthropology tutor and mentor at the University of Cape Town for nine months. Additionally, she worked as an Undergraduate Student Researcher at Rhodes University in 2012. These roles allowed her to deepen her understanding of social dynamics and enhance her communication skills.
Training in Marketing and Digital Content
In 2018, Sarah completed a program in Digital Content and Copywriting at the Red & Yellow Creative School of Business. This training equipped her with essential marketing skills that complement her expertise in social anthropology, enabling her to create impactful communication strategies.