Shelley Diesel
About Shelley Diesel
Shelley Diesel is a Marketing and Communications Manager currently working at BroadReach since 2020. She has a background in marketing and human resources, with previous roles at Dimension Data, Truworths, and Absa Cape Epic, and holds degrees from Rhodes University.
Current Role at BroadReach
Shelley Diesel serves as the Marketing and Communications Manager at BroadReach, a position she has held since 2020. In this role, she focuses on enhancing brand visibility and communication strategies. Diesel emphasizes digital innovation and creative storytelling to engage clients and stakeholders effectively. Her approach is centered on delivering exceptional client experiences through impactful brand narratives.
Previous Experience at Dimension Data
Prior to her current role, Shelley Diesel worked at Dimension Data Middle East and Africa as the Marketing Manager for the Western Cape from 2016 to 2020. During her four years in this position, she contributed to marketing strategies that supported the company's objectives in the Cape Town area. Her experience in this role helped her develop a robust understanding of the technology sector's marketing landscape.
Background in Human Resources and Sponsorship Management
Shelley Diesel's career includes diverse roles in marketing and human resources. She worked as a Human Resources Officer at Truworths for 11 months in 2004. Additionally, she served as the Sponsor Account Manager for the Absa Cape Epic from 2014 to 2016, where she managed sponsorship relationships and contributed to event marketing efforts in the Cape Town area.
Educational Background
Shelley Diesel studied at Rhodes University, where she earned a Bachelor of Social Science in Psychology from 1993 to 1996. She furthered her education at the same institution, obtaining a Post Graduate Diploma in Enterprise Management in 1996. Earlier, she completed her Matric at York High School in 1992. This educational foundation supports her expertise in marketing and communications.
Marketing Philosophy and Approach
Shelley Diesel believes in thinking outside the box to achieve marketing and communication results. She has a strong focus on digital innovation and is dedicated to finding new ways to tell brand stories. Her passion lies in creating remarkable client experiences through effective brand storytelling, which she considers essential for successful marketing strategies.