Jay Burke
About Jay Burke
Jay Burke is the Head of Growth and Acquisition at Brook Health, where he focuses on data-driven customer acquisition and retention strategies. He has extensive experience in marketing and product management, having held senior roles at various companies including Gelesis, TripAdvisor, and Zipcar.
Current Role at Brook Health
Jay Burke serves as the Head of Growth and Acquisition at Brook Health, a position he has held since 2023. In this role, he is responsible for developing and implementing strategies to enhance customer acquisition and retention. His focus on data-driven approaches aims to optimize growth within the organization. Based in Boston, Massachusetts, Burke's leadership is pivotal in driving the company's marketing efforts.
Previous Experience at Gelesis
Before joining Brook Health, Jay Burke worked at Gelesis as the Senior Director of Customer Acquisition from 2019 to 2023. During his four years in this role, he focused on developing customer acquisition strategies that were informed by data analytics. His efforts contributed to the company's growth in the Greater Boston Area.
Career Background in Marketing
Jay Burke has a diverse background in marketing, having held several key positions in various organizations. He was the Head of Consumer Marketing at Zagster from 2017 to 2018 and served as the Director of Digital Marketing at Zipcar from 2016 to 2017. Additionally, he worked at TripAdvisor as the Senior Director of Online Marketing & Strategic Partnerships from 2008 to 2014, where he played a significant role in online marketing initiatives.
Educational Qualifications
Jay Burke holds a Bachelor of Arts degree in International Relations and French from American University. He also earned a Master of Business Administration (MBA) with a focus on Entrepreneurship from Babson F.W. Olin Graduate School of Business, completing his studies in 2010. His educational background supports his expertise in marketing and business strategy.
Expertise in Customer Acquisition and Marketing Strategy
Jay Burke specializes in data-driven customer acquisition and retention strategies. His expertise extends to ecommerce and media merchandising, with a strong emphasis on conversion funnel optimization. He is known for cultivating high-performing teams and has a proven track record in building new products, solutions, and marketing campaigns that drive business growth.