Michael Caballes
About Michael Caballes
Michael Caballes is an Art Director at Brookfield Asset Management in New York, with a background in graphic design and user experience design. He has a diverse educational background and extensive experience in the design industry, including a previous role as Senior Designer at the Federal Home Loan Bank of New York.
Current Role at Brookfield Asset Management
Michael Caballes holds the position of Art Director at Brookfield Asset Management in New York, New York. In his current role, he leads various design initiatives, including the significant project of redesigning the corporate branding, which led to a 25% increase in brand recognition. Additionally, Michael developed a comprehensive design system for the company, enhancing and streamlining visual communication across all platforms.
Past Experience at Federal Home Loan Bank of New York
Before joining Brookfield Asset Management, Michael Caballes worked as a Senior Designer at the Federal Home Loan Bank of New York. He held this position from 2006 to 2017, accumulating 11 years of extensive experience in New York, New York. During his tenure, he honed his design skills and contributed significantly to the bank's visual and branding strategies.
Educational Background and Qualifications
Michael Caballes has an impressive educational background. He studied User Experience Design at General Assembly, completing Continuing Education in 2016. He earned a Master of Science (M.S.) in Communication Design from Pratt Institute from 2011 to 2015. Michael also completed a Continuing Education program in Integrated Marketing at New York University in 2010. He holds a Bachelor of Fine Arts (B.F.A.) in Graphic Design from St. John's University, where he studied from 1999 to 2003.
Industry Recognition and Awards
Michael Caballes has received notable industry recognition. He was honored with the 'Best in Show' award at the 2019 American Graphic Design Awards for a project completed at Brookfield Asset Management. Additionally, he presented a keynote speech titled 'The Future of Design in Financial Services' at the 2022 Design Leadership Conference, showcasing his expertise and thought leadership in the field.
Mentorship and Published Works
Michael Caballes actively mentors junior designers through the AIGA New York chapter, providing valuable guidance on career development and portfolio building. He has also contributed to the field through his publications. His article, 'Designing for Impact: How to Create Meaningful User Experiences,' was published in the Journal of User Experience Design, reflecting his commitment to advancing the industry and sharing his knowledge.