Adam Hayes
About Adam Hayes
Adam Hayes serves as the Brand Manager for Jack Daniel's Tennessee Honey and Jack Daniel's Tennessee Apple at Brown-Forman, a position he has held since 2020. With extensive experience in brand management and marketing, he has worked in various roles within the spirits industry since 2006.
Work at Brown-Forman
Adam Hayes has been serving as the Brand Manager for Jack Daniel's Tennessee Honey and Jack Daniel's Tennessee Apple at Brown-Forman since 2020. His role is based in Louisville, Kentucky, where he oversees brand strategy and marketing initiatives for these specific products. Prior to this position, he held multiple roles within Brown-Forman, including Brand Manager for Jack Daniel's Single Barrel and Tennessee Rye, and Associate Brand Manager for various Jack Daniel's products. His extensive experience at Brown-Forman spans several years, contributing to the brand's growth and market presence.
Previous Experience in Brand Management
Before his current role, Adam Hayes worked as Brand Manager for Jack Daniel's Tennessee Apple, Tennessee Rye, and Innovation at Brown-Forman from 2019 to 2020. He also served as Associate Brand Manager for Jack Daniel's Single Barrel and Tennessee Rye from 2017 to 2018. His earlier experience includes positions at Greenhouse Agency, Inc., where he was an Associate Field Marketing Manager and a Whiskey Brand Champion. These roles provided him with a strong foundation in brand management and marketing strategies within the beverage industry.
Career Background in Marketing
Adam Hayes has a diverse background in marketing, having worked in various roles across different companies. He began his career as Marketing Director at YakAngler LLC from 2009 to 2016. He also held positions at Red Moon Marketing as Manager of New Media and at Republic National Distributing Company as Account Development Specialist. This breadth of experience has equipped him with a comprehensive understanding of marketing dynamics and consumer engagement strategies.
Education and Expertise
Adam Hayes studied at the University of Louisville, where he earned a Bachelor of Science degree in Marketing from 2000 to 2006. He also attended Milligan College for one year in 1999. His educational background has provided him with the theoretical knowledge and practical skills necessary for his roles in brand management and marketing within the spirits industry.