Agnieszka Wiselka
About Agnieszka Wiselka
Agnieszka Wiselka serves as the Brand Manager for Jack Daniel's at Brown-Forman in Warsaw, Poland, where she has worked since 2018. With a background in marketing and brand management, she has successfully led various initiatives, including the launch of new products and marketing campaigns.
Work at Brown-Forman
Agnieszka Wiselka has been employed at Brown-Forman since 2014, holding various positions that contributed to the company's brand strategy. She currently serves as the Brand Manager for Jack Daniel's, a role she has held since 2018 in Warsaw, Poland. In her tenure, she has progressed from Junior Brand Manager to Brand & Business Insights Analyst before assuming her current position. Wiselka has led significant initiatives, including the introduction of tariffs for Jack Daniel's in Poland and the launch of new products such as JD Rye and JD Apple.
Education and Expertise
Agnieszka Wiselka studied at the Warsaw School of Economics, where she earned a Bachelor's degree in Marketing/Marketing Management from 2005 to 2010. She also studied Accounting and Finance, achieving a Bachelor of Education (BEd) during the same period. Her educational background provides a strong foundation for her expertise in brand management and marketing strategies within the beverage industry.
Background
Before joining Brown-Forman, Agnieszka Wiselka gained experience at Nielsen, where she worked in various roles from 2011 to 2014. Her positions included Retailer Services Client Support, Retailer Services Client Executive, and Client Services Consultant. This experience equipped her with skills in client management and market analysis, which she later applied in her brand management roles at Brown-Forman.
Achievements
Wiselka has played a key role in several marketing initiatives for Jack Daniel's. She led the communication introduction for Jack Daniel's TW, overseeing agency briefing and execution. Additionally, she launched the 'Make it count' campaign, aligning it with global guidelines while incorporating local insights. Her contributions have been instrumental in shaping the brand's presence in the Polish market.