Akanksha Nanda
About Akanksha Nanda
Akanksha Nanda is an Integrated Marketing Communication Specialist for the IMENA region at Brown-Forman, with over 10 years of experience in digital marketing and advertising. She has worked with various prominent brands and has a strong educational background in fashion marketing and history.
Work at Brown-Forman
Akanksha Nanda has been serving as the Integrated Marketing Communication Specialist for the IMENA region at Brown-Forman since 2021. In this role, she focuses on developing and implementing integrated marketing strategies to enhance brand visibility and engagement across various platforms. Prior to this position, she worked as a Digital Marketing Specialist at Brown-Forman from 2020 to 2021, where she contributed to digital marketing initiatives.
Education and Expertise
Akanksha Nanda holds a Post Graduate Diploma in Fashion Marketing from Pearl Academy of Fashion, which she completed from 2010 to 2012. She also earned a Bachelor of Arts in History (Honors) from Hansraj College, Delhi University, from 2007 to 2010. Her educational background supports her expertise in integrated marketing communication, digital marketing, and audience engagement.
Background
With over 10 years of experience in digital marketing, advertising, and social media management, Akanksha Nanda has developed a diverse skill set. She has worked with notable brands across various industries, including adidas, Microsoft, and HP India. Her career includes roles at Edelman, OMLogic Consulting, and GroupM, where she has held positions ranging from Account Manager to Social Media Analyst.
Professional Experience
Akanksha Nanda's professional journey includes significant roles at Edelman, where she served as Senior Account Manager and Account Manager from 2016 to 2020. She also worked as a Digital Marketing Consultant at Purple Relations PR and as a Social Media Specialist at GroupM. Her experience spans various business models, including B2B, B2C, and B2G, showcasing her versatility in the marketing field.
Current Focus and Initiatives
Currently, Akanksha Nanda is exploring synergies between data, media, and audience behavior. This focus reflects her commitment to leveraging data-driven insights to enhance marketing strategies and improve audience engagement. Her ongoing efforts aim to create effective communication strategies that resonate with target audiences.