Alba Podesta Escalante
About Alba Podesta Escalante
Alba Podesta Escalante serves as the Sr. Brand Executive for Tequila Herradura at Brown-Forman, where she oversees brand management and strategic partnerships. She has a background in marketing and business administration, with experience in various roles within the industry since 2012.
Work at Brown-Forman
Alba Podesta Escalante has been employed at Brown-Forman since 2019, serving as the Sr. Brand Executive for Tequila Herradura. In this role, she is responsible for monitoring and supervising the profit and loss (P&L) for the Tequila Herradura brand. She collaborates with global teams and strategic partners, directing and managing key partnerships. Her responsibilities also include planning, developing, coordinating, and executing brand communication initiatives across various channels, including ATL, BTL, PR, and digital platforms. Prior to her current position, she worked as a Jack Daniel's Marketing Intern from 2018 to 2019 in the Guadalajara area.
Education and Expertise
Alba Podesta Escalante has a strong educational background in business and marketing. She is currently studying at the University of San Diego School of Business Administration, focusing on international business. She also holds a Master's degree in Humanities from Tecnológico de Monterrey, where she studied from 2021 to 2023. Earlier, she earned a Licenciatura in Marketing from the same institution, completing her studies from 2012 to 2016. Additionally, she is pursuing a specialization in public relations, advertising, and applied communication at EU Business School, which she began in 2015.
Background
Alba Podesta Escalante has a diverse professional background in marketing and brand management. She began her career as a Marketing Intern and Account Executive at Instinto Marketing Group in 2015. In 2017, she served as a Project Leader at Lucky Ideas for five months. Her experiences in these roles laid the foundation for her current position at Brown-Forman, where she actively contributes to building strong and enduring brands, particularly Tequila Herradura.
Achievements
In her role as Sr. Brand Executive for Tequila Herradura, Alba Podesta Escalante has total responsibility for the VAP & ETQ platform and daily brand management activities. This includes overseeing SAP, invoice control, and purchase order (PO) management. She analyzes industry and competitor trends, presenting proposals based on her findings. Her strategic direction in brand communication initiatives has contributed to the brand's visibility and market presence.