Alejandra Alvarez Birch
About Alejandra Alvarez Birch
Alejandra Alvarez Birch is a Senior Brand Marketing Manager at Brown-Forman with extensive experience in brand strategy and marketing communications across various countries. She has held significant roles at notable companies such as Pernod Ricard, Energizer, and Procter & Gamble, demonstrating a strong background in the consumer goods and beverage industries.
Work at Brown-Forman
Alejandra Alvarez Birch has been serving as the Senior Brand Marketing Manager at Brown-Forman since 2021. In this role, she is responsible for overseeing brand strategy and marketing initiatives within the organization. Her position is based in Sydney, New South Wales, Australia, where she applies her extensive experience in the consumer goods and beverage industries to enhance brand visibility and market presence.
Previous Experience in Marketing
Prior to her current role, Alejandra held several key marketing positions. She worked as a Marketing Manager at Pernod Ricard from 2017 to 2018 in London, UK. Before that, she was the Head of Brand at Hussle Official (formerly PayAsUGym) from 2015 to 2016. Her experience also includes roles at The Absolut Company as Global Marketing Manager from 2018 to 2020 in Stockholm, Sweden, and as Senior Brand Manager at Energizer from 2013 to 2015 in London, UK.
Education and Expertise
Alejandra holds a Master's degree in International Business & Commerce with a major in Marketing from the University of Sydney, which she completed from 2006 to 2008. She also studied Industrial Engineering at Universidad Iberoamericana del Norte, earning her Bachelor's degree from 2000 to 2005. Additionally, she participated in an Advanced Marketing Summer Course at Columbia University in 2019, focusing on marketing strategies relevant to her work in the industry.
Background in Brand Management
Alejandra has a diverse background in brand management, having worked with several prominent organizations. Her career includes positions at Procter & Gamble, where she served in various roles including Assistant Brand Manager and Business Analyst. She also worked at Pacific Brands in multiple capacities, including Brand Manager and Product Manager. Her experience spans across multiple countries, including Mexico, Australia, the UK, and Sweden, showcasing her ability to manage brand strategies in different markets.
Track Record with Blue-Chip Organizations
Alejandra has a proven track record of working with blue-chip organizations, which includes Procter & Gamble, Pacific Brands, Energizer, Pernod Ricard, and Brown-Forman. Her roles in these companies have involved strategic planning, team management, and the execution of marketing communications. This extensive experience has equipped her with the skills necessary to navigate complex marketing landscapes and drive brand success.