Alejandro Manríquez Jiménez
About Alejandro Manríquez Jiménez
Alejandro Manríquez Jiménez is an Integrated Marketing Communications Manager with extensive experience in the fast-moving consumer goods industry, particularly with The Coca-Cola Company. He holds a Bachelor's degree in International Business and a Master's degree in Digital Marketing and Communication.
Current Role at Brown-Forman
Alejandro Manríquez Jiménez serves as the Integrated Marketing Communications Manager at Brown-Forman, a position he has held since 2021. In this role, he focuses on developing and implementing marketing strategies that enhance brand visibility and engagement. His responsibilities include overseeing integrated marketing campaigns and ensuring alignment across various digital channels. He operates from Ciudad de México, México.
Experience at The Coca-Cola Company
Alejandro Manríquez Jiménez has extensive experience at The Coca-Cola Company, where he held multiple roles over nearly a decade. He served as Gerente IMC from 2018 to 2020, focusing on integrated marketing communications. Prior to that, he worked as Ejecutivo de Cuenta from 2011 to 2013 and later as Gerente Comercial WABI from 2020 to 2021. His roles also included Gerente de Proyectos IMC from 2017 to 2018, and he progressed through various positions in digital project leadership from 2013 to 2017.
Education and Expertise
Alejandro holds a Bachelor's degree in International Business from Universidad Politecnica de Aguascalientes, which he completed from 2006 to 2011. He also earned a Master's degree in Digital Marketing and Communication from Ecole supérieure de Commerce de Rennes in 2016. Additionally, he studied Business/Commerce at Université de Technologie de Compiègne, obtaining a diploma in 2009. His educational background supports his expertise in developing and optimizing transmedia campaigns, particularly in e-commerce and digital marketing.
Professional Skills and Focus
Alejandro Manríquez Jiménez possesses a strategic mindset complemented by a strong analytical approach to marketing and communication challenges. He has a keen interest in improving consumer lives through digital solutions, which reflects in his work. With nine years of experience in the fast-moving consumer goods industry, he specializes in marketing and communication, focusing on the integration of digital channels to enhance consumer engagement.