Alex Aves
About Alex Aves
Alex Aves serves as the Global Brand Director for Gins at Brown-Forman, a position he has held since 2023. He has extensive experience in brand management and marketing, having previously worked in various roles at Brown-Forman and Diageo over a career spanning several decades.
Current Role as Global Brand Director
Alex Aves currently serves as the Global Brand Director for Gins at Brown-Forman, a position he has held since 2023. In this role, he is responsible for overseeing the brand strategy and marketing initiatives for the company's gin portfolio. His leadership aims to enhance brand visibility and market share in the competitive spirits industry.
Previous Experience at Brown-Forman
Alex Aves has an extensive history with Brown-Forman, having worked in various capacities. He was the Head of Innovation, Business and Brand Insight, and eCom from 2015 to 2020. Following this role, he served as the Head of Business and Brand Insight from 2020 to 2023. Additionally, he was the Interim Head of Innovation UK from 2013 to 2015. His roles have contributed to the company's strategic direction and brand development.
Experience at Diageo
Before joining Brown-Forman, Alex Aves worked at Diageo, where he held significant marketing positions. He was the Director of International Marketing for Red Stripe from 2004 to 2009 and served as the Marketing Manager for Guinness from 2001 to 2004. His tenure at Diageo involved managing brand strategies and marketing campaigns for well-known beverage brands.
Background in Advertising
Alex Aves began his career in advertising at Grey London, where he worked as an Account Manager from 1994 to 1997 and later as an Account Director from 1997 to 2000. His experience in advertising laid the foundation for his subsequent roles in brand management and marketing within the beverage industry.
Education and Academic Background
Alex Aves studied at the University of Exeter. His education provided him with a solid foundation in business and marketing principles, which he has applied throughout his career in various marketing and brand management roles.