Alex Shume
About Alex Shume
Alex Shume is an Innovation Manager at Brown-Forman in Sydney, Australia, with a background in marketing and business development. He has experience in launching new products and leads a cross-functional team in the FMCG sector.
Work at Brown-Forman
Alex Shume currently serves as the Innovation Manager at Brown-Forman, a position held since 2021. In this role, he is responsible for leading innovation initiatives within the company, focusing on the development and launch of new products. His experience in the fast-moving consumer goods (FMCG) sector enables him to effectively manage cross-functional teams to drive projects from ideation to market.
Previous Experience in Marketing and Business Development
Before joining Brown-Forman, Alex Shume worked at Diageo as a Business Development Manager from 2018 to 2020. His role involved developing strategies to enhance business growth. Prior to that, he was the Assistant Marketing Manager at Unleashed Grad Trips from 2016 to 2018, where he gained valuable marketing experience in Sydney, Australia. Additionally, he served as the Assistant Innovation Manager at Brown-Forman from 2020 to 2021.
Education and Expertise
Alex Shume studied at Monash University, where he earned a Bachelor of Marketing from 2016 to 2018. His educational background provides a strong foundation for his expertise in launching new products, guiding projects from initial concept through to market introduction. He possesses skills in organization, attention to detail, and time management, which are essential for his role in innovation.
Leadership in Cross-Functional Teams
In his current role as Innovation Manager, Alex Shume leads a cross-functional team within the FMCG sector. His leadership involves coordinating various departments to ensure successful product development and market launch. This collaborative approach is critical for driving innovation and achieving business objectives.