Alexander Ford
About Alexander Ford
Alexander Ford is a National Account Manager at Brown-Forman, specializing in pricing strategy and account management within the consumer goods industry. He has extensive experience working with major companies like Coca-Cola European Partners and Beam Suntory, and holds a BA in History and Politics from Keele University.
Work at Brown-Forman
Alexander Ford has served as National Account Manager at Brown-Forman since 2021. In this role, he focuses on managing key accounts and developing pricing strategies to enhance revenue and market share. His position is based in the London Area, United Kingdom, where he applies his expertise in the consumer goods industry to drive business growth.
Previous Experience in the Consumer Goods Industry
Prior to his current role, Alexander Ford accumulated significant experience in the consumer goods sector. He worked at Coca-Cola European Partners as an Account Manager from 2016 to 2019, and as a Sales Representative from 2013 to 2015. He also held positions at Beam Suntory, including European Account Manager and Key Account Manager for Global Travel Retail, from 2019 to 2021.
Education and Expertise
Alexander Ford studied at Keele University, where he earned a BA Hons in Humanities, focusing on History and Politics, from 2009 to 2012. His educational background complements his professional expertise in pricing strategy and Sales and Operations Planning (S&OP), enabling him to align sales and marketing strategies effectively.
Skills in Account Management
Alexander Ford possesses specialized skills in managing accounts for major retailers such as Tesco and Onestop. His experience in account management is supported by his history of roles that required a deep understanding of market trends and consumer behavior, which are critical for developing effective pricing strategies.
Career Progression and Roles
Throughout his career, Alexander Ford has progressed through various roles in sales and account management. He worked at Wm Morrison Supermarkets Plc as a Sales Assistant from 2007 to 2013, which laid the foundation for his subsequent positions in the consumer goods industry, ultimately leading to his current role at Brown-Forman.