Alexander Gorelin
About Alexander Gorelin
Alexander Gorelin serves as the Global Brand Director for Finlandia Vodka and Chambord at Brown-Forman, a position he has held since 2018. He has a background in economics and extensive experience in brand management, having previously worked with Procter & Gamble and held various marketing roles at Brown-Forman.
Work at Brown-Forman
Alexander Gorelin has been serving as the Global Brand Director for Finlandia Vodka and Chambord at Brown-Forman since 2018. His role is based in Louisville, Kentucky, where he oversees brand strategy and marketing initiatives for these notable spirits. Prior to his current position, he held various roles within the company, including Marketing Manager for Russia and Marketing Director for Poland and Turkey. His extensive experience at Brown-Forman spans over six years, contributing to the company's global brand presence.
Education and Expertise
Alexander Gorelin earned a Master's degree in Economics from Taras Shevchenko National University of Kyiv, where he studied from 1999 to 2005. His educational background provides a strong foundation for his career in brand management and marketing. This academic experience has equipped him with analytical skills and economic insights that are essential in the competitive spirits industry.
Background
Before joining Brown-Forman, Alexander Gorelin worked at Procter & Gamble as a Brand Manager from 2004 to 2012 in Cincinnati, Ohio. His eight years at Procter & Gamble allowed him to develop a deep understanding of brand management and consumer behavior. Following this, he returned to Brown-Forman, where he initially took on the role of Marketing Manager for Russia, further expanding his expertise in international markets.
Career Progression
Alexander Gorelin's career at Brown-Forman reflects a steady progression through various marketing roles. After serving as Marketing Manager for Russia from 2012 to 2015, he advanced to the position of Marketing Director for Poland and Turkey, where he worked from 2015 to 2018. This trajectory showcases his ability to adapt and lead in diverse market environments, culminating in his current role as Global Brand Director.