Alicia Harvey
About Alicia Harvey
Alicia Harvey is a Brand Manager at Brown-Forman, overseeing Chambord and Finlandia Vodka. With extensive experience in the drinks industry, she has held various marketing roles across notable companies, focusing on both international and incubation brands in the FMCG sector.
Current Role at Brown-Forman
Alicia Harvey serves as the Brand Manager for Chambord and Finlandia Vodka at Brown-Forman. She has held this position since 2021, working from London, England. In her role, she focuses on brand management within the drinks industry, leveraging her extensive background in marketing and brand development.
Previous Experience in Marketing
Prior to her current role, Alicia worked in various marketing positions. She was the Content Marketing Manager at OMD Australia from 2019 to 2021, where she managed content strategies in Sydney. Additionally, she served as the Customer Development Executive at Bacardi Brown Forman Brands for 10 months in 2015 to 2016.
Background in Brand Management
Alicia has a solid background in brand management, having worked with both major international brands and incubation brands in the fast-moving consumer goods (FMCG) sector. She held the position of Brand Manager for Cointreau and Premium Spirits at Spirits Platform Pty Ltd from 2017 to 2019 and worked as a Brand Development Executive at SHS Drinks from 2014 to 2015.
Educational Qualifications
Alicia Harvey earned her Bachelor's degree in Marketing from Bournemouth University, where she studied from 2010 to 2014. This educational background has equipped her with the necessary skills and knowledge to excel in her marketing and brand management roles.
Expertise in Marketing Strategies
Alicia specializes in both above-the-line (ATL) and below-the-line (BTL) marketing strategies, particularly within the drinks industry. Her expertise allows her to effectively manage brand positioning and promotional activities across various channels.