Alicia Johnson
About Alicia Johnson
Alicia Johnson serves as the Brand Manager for Jack Daniel’s Super Premium Brands at Brown-Forman, a position she has held since 2020. With a background in digital marketing and brand management, she focuses on innovative strategies to enhance brand growth and consumer loyalty.
Work at Brown-Forman
Alicia Johnson has been serving as Brand Manager for Jack Daniel’s Super Premium Brands at Brown-Forman since 2020. In this role, she focuses on leveraging innovative solutions to drive brand growth and consumer loyalty. Prior to her current position, she worked as Digital Marketing Manager for the Jack Daniel’s Family of Brands from 2012 to 2015, and as Brand Manager for Jack Daniel's Tennessee Fire, Country Cocktails, and Winter Jack from 2019 to 2020. Johnson also held the position of Associate Brand Manager for Jack Daniel's Tennessee Honey and Winter Jack from 2015 to 2019, contributing to the brand's visibility and engagement.
Education and Expertise
Alicia Johnson holds an MBA in Entrepreneurship from the University of Louisville, which she completed from 2003 to 2005. She also earned a Bachelor of Science in Marketing from Georgetown College, studying there from 1996 to 2000. Her educational background supports her expertise in brand management and marketing strategy, particularly within the beverage industry.
Background
Alicia Johnson began her career at Humana, where she worked as a Project Manager in the Clinical Guidance Organization from 2006 to 2010 and later as a Product Manager in Strategy & Planning for Senior Products from 2010 to 2012. This experience provided her with a strong foundation in project management and strategic planning before transitioning to the brand management sector at Brown-Forman.
Achievements
Throughout her career, Alicia Johnson has played a key role in launching successful marketing campaigns that enhanced the market presence of Jack Daniel’s Super Premium Brands. She has developed innovative marketing strategies that align with current market trends and consumer preferences, contributing to brand growth and consumer loyalty.