Alicia Simon
About Alicia Simon
Alicia Simon is a Chef De Secteur at Brown-Forman, where she has worked since 2019, focusing on developing sales and market share for Jack Daniel’s brands. She has a strong background in marketing and international commerce, complemented by her interest in the Chinese market and experience in the winery sector.
Current Role at Brown-Forman
Alicia Simon has been serving as Chef de Secteur at Brown-Forman since 2019. In this role, she is responsible for developing sales and market share for Jack Daniel’s brands. She manages a client portfolio of 130 clients, focusing on enhancing brand visibility and market penetration. Her position is based in Alsace, where she applies her expertise in marketing and sales strategies to drive business growth.
Professional Experience in the Winery Sector
Alicia Simon has accumulated several professional experiences in the winery sector, which aligns with her personal interests. Her background in this industry supports her current role at Brown-Forman, where she leverages her knowledge to connect with clients and promote wine-related products effectively.
Education and Expertise
Alicia Simon holds a Master's degree in Commerce International, Marketing et Supply Chain from KEDGE Business School, which she completed from 2015 to 2017. She also studied at Université Toulouse - Jean Jaurès, earning a Master 1 in Langues Etrangères Appliquées with a specialization in English and Chinese, from 2010 to 2014. Additionally, she attended Solvay Brussels School, where she studied Marketing et Commerce International for 11 months in 2017.
Previous Work Experience
Before her current role, Alicia Simon worked at Nestlé as Assistant Marketing Enseignes Impulsion Chocolat for five months in 2017 in the Paris Area. She also served as Bakery Shop Manager Deputy at Boulangerie Paul for six months in 2016 in the Toulon Area. Earlier in her career, she completed a marketing internship at London Ethnic for two months in 2014 in London, United Kingdom.
Language Skills and Market Focus
Alicia Simon has been learning Chinese for five years to facilitate her work with the Chinese market. She has a strong interest in this market due to its attraction to French-made products. Her language skills and market focus enhance her ability to engage with clients and expand business opportunities in this sector.