Almudena Espino Alonso
About Almudena Espino Alonso
Almudena Espino Alonso serves as the Portfolio Brand Manager for Jack Daniel's at Brown-Forman, where she has worked since 2018. She has a background in marketing and brand management, having previously held positions at Pernod Ricard and Bmg - the New Music Company.
Work at Brown-Forman
Almudena Espino Alonso has been employed at Brown-Forman since 2018, currently serving as the Portfolio Brand Manager for Jack Daniel's. In this role, she leads the development and execution of brand plans for various products, including Jack Daniel's Flavors & Super Premium, Woodford Bourbon, and several tequila and vodka brands. Her responsibilities include managing the advertising and promotion budget for multiple brands and overseeing brand performance evaluations in collaboration with sales and trade teams. She has also been involved in launching new SKUs for the brands under her management.
Previous Experience in Marketing
Before her current role, Almudena worked at Brown-Forman as an Assistant Brand Manager for Jack Daniel's Old No. 7 from 2017 to 2018. She also gained experience as a Marketing Trainee at Pernod Ricard, where she worked on brands such as Absolut Vodka, Malibu, and Olmeca Tequila from 2016 to 2017 in Paris. Additionally, she served as a Marketing and Communication Assistant Trainee at BMG - The New Music Company in Berlin from 2013 to 2014, and worked briefly as a Junior Account Executive at La Querida Publicidad in Madrid in 2013.
Education and Expertise
Almudena Espino Alonso studied Marketing at Esic Business & Marketing School from 2015 to 2016. Prior to that, she attended the EF Executive Language Institute from 2014 to 2015. She completed her undergraduate studies at Universidad CEU San Pablo, where she studied from 2010 to 2014. Her educational background has equipped her with the necessary skills and knowledge to excel in brand management and marketing strategies.
Brand Strategy Implementation
In her current role, Almudena implements and follows up on both offline and online brand strategies. She manages and coordinates with external agencies to ensure effective brand management. Her responsibilities also include presenting monthly market and brand analysis using Nielsen and IWSR data, which aids in evaluating brand performance by channel and area.