Amanda Fowler
About Amanda Fowler
Amanda Fowler serves as the Global Portfolio Strategy Director for Jack Daniel's at Brown-Forman, having held various roles within the company since 2014. Her extensive experience in market research and consumer insights spans multiple countries and organizations, including significant positions at TNS Australia and Brown-Forman.
Current Role at Jack Daniel's
Amanda Fowler serves as the Global Portfolio Strategy Director for Jack Daniel's at Brown-Forman. She has held this position since 2023 and is based in Louisville, Kentucky. In this role, she is responsible for shaping the global strategy for the Jack Daniel's brand, focusing on portfolio management and market positioning.
Previous Experience at Brown-Forman
Prior to her current role, Amanda Fowler worked at Brown-Forman in various capacities. She was the Chief of Staff in the Office of the Chief Brands Officer for 9 months in 2023. Additionally, she served as Director of Consumer and Shopper Insights for the USA and Canada from 2019 to 2022, and as Director of Planning and Insights for Global Super Premium Brands for 6 months in 2019. Her experience at Brown-Forman spans multiple roles that emphasize insights and strategic planning.
Experience at TNS Australia
Amanda Fowler has extensive experience at TNS Australia, where she held several positions from 2006 to 2013. She started as a Junior Research Executive and progressed to roles including Research Executive, Senior Project Manager, and Senior Consultant. Her tenure at TNS Australia involved managing projects and conducting research in various capacities, contributing to her expertise in market insights.
Educational Background
Amanda Fowler studied at the University of KwaZulu-Natal, where she earned a Bachelor of Social Science (B. Soc Sci) with a focus on Marketing and English from 2002 to 2004. She also achieved a Bachelor of Commerce (B.Com.) Honours in Marketing in 2005. Her educational background provides a strong foundation for her career in marketing and brand strategy.