Amanda Vera Cruz De Fournier
About Amanda Vera Cruz De Fournier
Amanda Vera Cruz De Fournier is an Off Trade Sales Coordinator with extensive experience in commercial management, currently working at Brown-Forman since 2020. She has a strong background in sales strategy and team leadership, having previously held various roles at Bauducco and Verde Campo.
Current Role at Brown-Forman
Amanda Vera Cruz De Fournier currently serves as the Off Trade Sales Coordinator at Brown-Forman, a position she has held since 2020. In this role, she focuses on managing off-trade sales strategies across the RJ and ES regions. Her responsibilities include overseeing sales operations and implementing initiatives to enhance profitability and market presence.
Previous Experience at Brown-Forman
Amanda previously worked at Brown-Forman for a brief period in 2019 as the Off Trade Sales Coordinator RJ-ES. Although her tenure was only one month, it contributed to her understanding of the company's sales dynamics and operational strategies in the Rio de Janeiro area.
Career at Bauducco
Amanda's career at Bauducco spanned over a decade, where she held various positions. She began as an Estagiária de Vendas from 2006 to 2007, then progressed to Supervisor de Vendas - Distribuidores from 2011 to 2016, and later as Supervisor de Vendas - Auto Serviço from 2016 to 2019. During her time at Bauducco, she led a team of 51 employees and managed sales operations across Rio de Janeiro and surrounding regions.
Education and Expertise
Amanda studied at Estácio, where she earned degrees in Administração de Empresas from 2018 to 2021 and Engenharia de Produção from 2005 to 2011. Her educational background supports her expertise in strategic planning, financial acumen, and business development. She specializes in diagnosing commercial strategies and restructuring teams for improved performance.
Achievements in Sales Strategy
Throughout her career, Amanda has implemented strategic restructuring projects aimed at enhancing sales channels. She developed an efficient distribution model known as Route to Market, tailored by geography, and created incentive programs designed to maximize volume, revenue, and margins for sales teams and distributors.