Amy Smock
About Amy Smock
Amy Smock is a Consumer Insights Manager for Emerging Brands at Brown-Forman, with a background in media and consumer trends. She has held various positions in marketing and insights, primarily in the Louisville, Kentucky area, and has a strong educational foundation in advertising and business.
Current Role at Brown-Forman
Amy Smock currently serves as the Consumer Insights Manager for Emerging Brands at Brown-Forman. She has held this position since 2023, contributing to the company's understanding of consumer behavior and market trends in the emerging brands sector. Her role involves analyzing consumer insights to inform marketing strategies and product development.
Previous Experience at Brown-Forman
Prior to her current role, Amy Smock worked at Brown-Forman in various capacities. From 2022 to 2023, she was the Consumer Insights Manager focusing on Tequila and Emerging Trends. Before that, from 2018 to 2022, she held the position of Emerging Consumer Trends and Digital Insights Manager. Her tenure at Brown-Forman has spanned a total of four years, during which she has gained significant experience in consumer insights.
Experience at Bandy Carroll Hellige
Amy Smock has a history of working at Bandy Carroll Hellige, where she held several positions. She served as Media Director from 2015 to 2017 and as Associate Media Director for five months in 2014. Earlier in her career, she worked as a Media Planner/Buyer from 2012 to 2014. Her roles at Bandy Carroll Hellige involved strategic media planning and buying, contributing to various marketing campaigns.
Educational Background
Amy Smock completed her Bachelor of Arts in Advertising at Western Kentucky University from 2003 to 2007. She furthered her education by obtaining a Professional MBA from the University of Louisville, which she completed from 2011 to 2013. Additionally, she pursued Yoga Teacher Training/Yoga Therapy at Eternal Health Yoga from 2016 to 2017, enhancing her skills in wellness and mindfulness.
Early Career Experience
In the early stages of her career, Amy Smock gained experience as an Account Executive at The Courier-Journal from 2007 to 2008 and at College Heights Herald from 2006 to 2007. She also completed an internship as an Account Executive at Imagewest in 2006. These roles provided her with foundational skills in account management and client relations.