Anja Litzinger
About Anja Litzinger
Anja Litzinger serves as the Director of Commercial Development Europe at Brown-Forman, a position she has held since 2023. She has extensive experience in category management and consumer insights, having worked for notable companies such as Gerolsteiner and Dr. August Oetker.
Current Role at Brown-Forman
Anja Litzinger serves as the Director of Commercial Development Europe at Brown-Forman. She has held this position since 2023 and is based in Hamburg, Germany. In this role, she is responsible for overseeing commercial strategies and development initiatives across the European market.
Previous Experience at Brown-Forman
Before her current role, Anja Litzinger worked at Brown-Forman Deutschland GmbH as the National Group Key Account Manager from 2021 to 2023. In this capacity, she managed key accounts and contributed to the company's market presence in Germany and the Czech Republic. Additionally, she briefly served as Head of Market Category & Consumer Insights for D & CZ in 2021.
Experience at Gerolsteiner Brunnen GmbH & Co. KG
Anja Litzinger has extensive experience at Gerolsteiner Brunnen GmbH & Co. KG, where she worked in various roles from 2003 to 2011. She started as a Junior Category Manager and progressed to Team Lead Category Management. Her tenure at Gerolsteiner spanned eight years, during which she developed expertise in brand management and category strategies.
Background in Category Management
Anja Litzinger's career began in category management, with her first role at Dr. August Oetker Nahrungsmittel KG, where she worked in category management from 2001 to 2002. She later returned to Dr. August Oetker Nahrungsmittel KG as a student and trainee from 1999 to 2002, gaining foundational knowledge in the field.
Education and Qualifications
Anja Litzinger studied at the Verwaltungs- und Wirtschaftsakademie OWL, where she pursued a degree in Wirtschaftswissenschaften and achieved the qualification of Betriebswirt (VWA) from 1999 to 2002. This educational background provided her with essential skills in business administration and economics.