Anton Skobelev
About Anton Skobelev
Anton Skobelev serves as the General Manager of RTDs for the USA and Canada at Brown-Forman, bringing over 20 years of experience in sales and commercial strategy within multinational consumer packaged goods companies.
Work at Brown-Forman
Anton Skobelev currently holds the position of General Manager RTDs USA & Canada at Brown-Forman, a role he has occupied since 2022 in Louisville, Kentucky. He also serves as the Sales Director for Russia, a position he has held since 2021 while based in Moscow. In these roles, he is responsible for overseeing sales strategies and operations within the ready-to-drink segment and the Russian market.
Previous Experience in Sales Management
Anton Skobelev has over 20 years of experience in sales and commercial strategy within multinational consumer packaged goods companies. He served as the Area Sales Manager at Nutricia LLC from 1997 to 2001 and later as Business Development Manager at the same company from 2001 to 2003. His experience includes significant roles at SABMiller, where he was the Sales Director for Russia and the Commercial Director for the Far East, and at Efes Rus as Sales Director from 2012 to 2018.
Educational Background
Anton Skobelev studied at Plekhanov Russian University of Economics, where he focused on Marketing and Finance from 1992 to 1997. He furthered his education at Hanzehogeschool Groningen, achieving a degree in International Marketing Management from 1995 to 1996. This educational background has contributed to his expertise in sales and commercial strategy.
Achievements in Sales Strategy
Throughout his career, Anton Skobelev has successfully implemented transformational route-to-market and route-to-consumer strategies. He has led projects aimed at enhancing sales force efficiency, automation, and improving sales capabilities. His expertise in key customer management and category development has been a significant aspect of his professional contributions.