Arianne Okong'o
About Arianne Okong'o
Arianne Okong'o is the Regional Marketing Manager for East Africa at Brown-Forman, where she has worked since 2018. She has extensive experience in marketing and communications, having held various managerial roles at East African Breweries Ltd and Young & Rubicam Brands.
Work at Brown-Forman
Arianne Okong'o has been serving as the Regional Marketing Manager for East Africa at Brown-Forman since 2018. In this role, she focuses on developing and implementing marketing strategies tailored to the East African market. Her responsibilities include overseeing regional campaigns and ensuring alignment with global brand objectives. Okong'o has played a significant role in enhancing brand visibility and market presence in the region.
Previous Experience at East African Breweries Ltd
Prior to her current position, Arianne Okong'o held multiple roles at East African Breweries Ltd. She worked as the Group Advertising and Communications Manager for one year from 2011 to 2012. Following this, she served as the Marketing Manager for Guinness & Partner Brands from 2012 to 2014 and later for Tusker from 2015 to 2018. During her tenure, she directed marketing strategies that contributed to substantial growth in brand performance.
Education and Expertise
Arianne Okong'o holds a Bachelor of Arts in Communication with a Minor in Marketing from Daystar University, where she studied from 2002 to 2006. She furthered her education at GIBS Business School, completing a Program for Management Development in 2016. Additionally, she attended Strathmore Business School for another Programme for Management Development in the same year. Her educational background equips her with a strong foundation in communication and marketing strategies.
Achievements in Marketing
Throughout her career, Arianne Okong'o has achieved significant milestones in marketing. She directed the post-launch sustenance plan for the Tusker Cider brand, resulting in double-digit growth within a year. Additionally, she led the execution of the Jack Daniel’s global repositioning campaign 'MAKE IT COUNT' in the East Africa Region. Her efforts have contributed to increased market penetration in Kenya, Tanzania, and Uganda, achieving a 14% growth across East Africa.
Career at Young & Rubicam Brands
Before her roles at East African Breweries Ltd, Arianne Okong'o worked at Young & Rubicam Brands as an Account Director from 2007 to 2011. In this position, she managed client accounts and developed advertising strategies that aligned with client objectives. Her experience in this agency environment provided her with a comprehensive understanding of brand management and client relations.