Arleta Czechowicz
About Arleta Czechowicz
Arleta Czechowicz is the Digital & E Commerce Marketing Lead at Brown-Forman, where she has worked since 2021. She has extensive experience in digital marketing, having held various roles at RB and NIVEA Polska, and has a strong academic background in marketing.
Work at Brown-Forman
Arleta Czechowicz serves as the Digital & eCommerce Marketing Lead at Brown-Forman since 2021. In this role, she is responsible for planning and executing 360 integrated omnichannel digital activations. She plays a crucial role in embedding a new digital department within the existing organizational structure at Brown-Forman Poland. Additionally, she builds and leverages digital and eCommerce capabilities across the organization and serves as the eCommerce ambassador in the European Union. Her responsibilities also include navigating annual communications planning and managing the A&P P&L.
Previous Experience at RB
Prior to her current role, Arleta Czechowicz worked at RB in various capacities. From 2020 to 2021, she held the position of CRM & Performance Marketing Lead. Before that, she served as Senior Media & Digital Manager for Poland & Baltics from 2016 to 2018, and as Senior Digital & Media Manager for RB Health in Central and Eastern Europe from 2018 to 2020. Her experience at RB contributed to her expertise in digital marketing and performance management.
Career Background in Digital Marketing
Arleta Czechowicz has a diverse background in digital marketing, having worked in various roles since 2009. She began her career as an Associate SEM Manager at Underscore Marketing LLC from 2009 to 2011. She then transitioned to NIVEA Polska, where she held multiple positions, including Assistant Digital Communication Manager from 2012 to 2014 and Junior Digital Communication Manager for Poland and Baltics in 2014. She also worked as an Online Analytics Manager at Underscore Marketing LLC from 2011 to 2012.
Education and Expertise
Arleta Czechowicz holds a Master's degree in Marketing/Marketing Management from the University of Economics in Krakow, which she completed from 2005 to 2011. She further enhanced her expertise by pursuing postgraduate studies in online marketing at the University of Technology in Krakow from 2012 to 2013. Her educational background supports her extensive experience in digital marketing and eCommerce.