Artur Da Matta
About Artur Da Matta
Artur Da Matta serves as the Field Marketing Manager for Jack Daniel's Family of Brands at Brown-Forman in Dallas, Texas, where he has worked since 2022. He has over a decade of experience in trade marketing and sales, with a focus on managing marketing strategies for various Jack Daniel's products.
Work at Brown-Forman
Artur Da Matta has been employed at Brown-Forman since 2012, holding various positions over the years. Currently, he serves as the Field Marketing Manager for Jack Daniel's Family of Brands in Dallas, Texas, a role he has held since 2022. Prior to this, he worked as the Portfolio Field Marketing Manager from 2020 to 2022 in the Greater Detroit area. His earlier roles include Marketing Coordinator for Jack Daniel's Flavors and Bartender Advocacy, and Marketing Analyst for the Super Premium Portfolio, both based in São Paulo. His career at Brown-Forman reflects a strong focus on marketing strategies and brand advocacy.
Education and Expertise
Artur Da Matta holds a Bachelor's degree from Universidade Anhembi Morumbi, which he completed from 2009 to 2013. He furthered his education by obtaining a Pós-Graduação in Marketing from Universidade Presbiteriana Mackenzie between 2018 and 2019. His academic background supports his extensive expertise in trade marketing, sales, and general marketing, with over a decade of experience in these fields.
Background
Artur Da Matta began his career at Amcham-Brasil, where he worked as a Trainee and later as a Commercial Analyst from 2010 to 2012. He transitioned to Brown-Forman in 2012, where he has since developed a diverse career in marketing roles. His experience spans various regions, including Pernambuco and São Paulo in Brazil, and the Dallas area in the United States. This geographical diversity has contributed to his understanding of different markets and consumer behaviors.
Achievements
Throughout his career at Brown-Forman, Artur Da Matta has been involved in significant marketing initiatives, particularly for the Jack Daniel's Family of Brands. He has focused on enhancing brand presence in the Dallas area and managing marketing strategies for various Jack Daniel's flavors. His strong background in bartender advocacy has been instrumental in coordinating marketing efforts for Jack Daniel's Honey and Fire variants, demonstrating his capability in brand promotion and market engagement.