Aude Bourdier
About Aude Bourdier
Aude Bourdier serves as the Vice President Managing Director of Global Travel Retail at Brown-Forman, bringing extensive experience from her previous roles at Bacardi. With a strong background in the Wines & Spirits industry and international exposure, she has worked in various capacities across Europe and Asia.
Work at Brown-Forman
Aude Bourdier has served as Vice President Managing Director of Global Travel Retail at Brown-Forman since 2020. In this role, she oversees the company's operations in the travel retail sector, focusing on expanding the brand's presence and market share. Her leadership contributes to the strategic direction of Brown-Forman's global travel retail initiatives from the company's headquarters in Louisville, Kentucky.
Previous Experience at Bacardi
Aude Bourdier has a significant tenure at Bacardi, where she held various leadership positions. She worked as Global Marketing and Asia Sales Director from 1993 to 2001, and later as Regional Director for Asia-Pacific and Europe in the Global Travel Retail Division. Her roles included overseeing marketing strategies and sales operations across multiple regions, enhancing Bacardi's footprint in the travel retail market.
Education and Expertise
Aude Bourdier holds a Master of Business Administration from the University of Virginia Darden School of Business, which she completed in 2000. She also studied Management and International Business at Tokyo International Management University and Institut Supérieur De Gestion. Her educational background supports her extensive expertise in the Wines & Spirits industry, particularly in travel retail.
International Experience
Aude Bourdier has lived and worked in both Europe and Asia, providing her with a diverse international cultural perspective. This experience has informed her approach to global marketing and sales strategies, particularly in the travel retail sector. Her understanding of different markets enhances her ability to navigate the complexities of international business.
Career Timeline
Aude Bourdier's career spans several key positions in the Wines & Spirits industry. She began as a Brand Manager at Bacardi in 1991 and progressed through various roles, including Global Marketing and Sales Director for French Brands and Regional Director for Europe and Asia-Pacific. Her career reflects a strong commitment to the travel retail channel, with over two decades of experience in the sector.