Aurélie Michel
About Aurélie Michel
Aurélie Michel is an experienced brand manager currently serving as the Assistante Brand Manager for Jack Daniel’s Core Business at Brown-Forman since 2017. She has a diverse background in marketing and product management, with previous roles at various companies including Senoble, Auchan, and Henkel.
Current Role at Brown-Forman
Aurélie Michel serves as the Assistante Brand Manager for the Jack Daniel’s Core Business at Brown-Forman. She has held this position since 2017, contributing to brand management strategies and initiatives. Her role involves supporting the development and execution of marketing plans to enhance the brand's presence in the market. She operates from the Paris region in France.
Previous Experience in Brand Management
Prior to her current role, Aurélie Michel gained experience in various marketing and brand management positions. She worked at Henkel as an Assistante Category Manager in the Beauty Care market for six months in 2016. Additionally, she served as an Assistante Category Manager for grocery products at Auchan for five months in 2015. These roles provided her with foundational skills in category management and product marketing.
Educational Background
Aurélie Michel has a diverse educational background in business and marketing. She studied at ESG Management School, where she focused on Marketing and Commercial Strategies, achieving a master's level diploma from 2013 to 2016. She also completed a Postgraduate Programme in International Business at RISEBA University in 2015. Her earlier education includes a DUT in Marketing Techniques from IUT Auxerre and a Baccalauréat général with a focus on Economics and Social Sciences from Lycée Catherine et Raymond Janot.
International Experience
Aurélie Michel has international experience, having worked as a travel agent for Nomads World Hotels in the Brisbane region of Australia for one month in 2016. This role allowed her to engage with diverse cultures and enhance her customer service skills in a global context.