Aurelie Moreau
About Aurelie Moreau
Aurelie Moreau is a Marketing Manager for Belgium and Luxembourg at Brown-Forman, with a strong background in Shopper Marketing and Consumer Behavior. She has held various marketing roles at companies such as Rémy Cointreau and Coca-Cola European Partners over her career.
Work at Brown-Forman
Aurelie Moreau has been serving as the Marketing Manager for Belgium and Luxembourg at Brown-Forman since 2021. In this role, she is responsible for developing and implementing marketing strategies tailored to the unique characteristics of the Belgian and Luxembourg markets. Her experience in the spirits industry and understanding of local consumer behavior contribute to her effectiveness in this position.
Education and Expertise
Aurelie Moreau studied at Ichec Brussels Management School from 2005 to 2010, where she gained foundational knowledge in management and marketing. She possesses expertise in Shopper Marketing, focusing on influencing consumer purchasing decisions at the point of sale. Additionally, her strong skills in Consumer Behavior provide insights into how consumers make purchasing decisions and interact with products.
Background in Marketing
Aurelie Moreau has a diverse background in marketing within the Fast-Moving Consumer Goods (FMCG) sector. She began her career as a Market Analyst at GfK Panel Services in Belgium from 2010 to 2012. She then transitioned to Rémy Cointreau, where she held various roles, including Junior Trade Marketing Manager and Brand Manager, from 2012 to 2017. Her experience at Coca-Cola European Partners as Senior Marketing Manager and Brand Manager for Premium Spirits further solidified her expertise in the industry.
Professional Experience
Throughout her career, Aurelie Moreau has held several key positions in marketing. She worked at Rémy Cointreau as a Brand Manager from 2014 to 2016, and later as a Brand Manager for Premium Spirits at Coca-Cola European Partners from 2017 to 2018. Her roles have involved strategic marketing initiatives and brand management, contributing to her comprehensive understanding of the spirits market.