Barbara Burdina
About Barbara Burdina
Barbara Burdina serves as the Area Manager for Travel Retail in Central and Eastern Europe at Brown-Forman, a position she has held since 2012. She previously worked at Bacardi as the Duty Free and Travel Retail Manager for Russia and the CIS from 2004 to 2011.
Work at Brown-Forman
Barbara Burdina has served as the Area Manager for Travel Retail in Central and Eastern Europe at Brown-Forman since 2012. In this role, she oversees the company's travel retail operations across various markets in the region. Her responsibilities include developing strategies to enhance brand visibility and sales performance in travel retail channels. Burdina's extensive experience in the industry contributes to her effectiveness in managing relationships with key stakeholders and retailers.
Previous Experience at Bacardi
Before joining Brown-Forman, Barbara Burdina worked at Bacardi from 2004 to 2011 as the Duty Free and Travel Retail Manager for Russia and the Commonwealth of Independent States (CIS). During her tenure, she was responsible for managing Bacardi's travel retail initiatives in these markets. Her experience at Bacardi provided her with valuable insights into the dynamics of the travel retail sector, which she has applied in her current role.
Education and Expertise
Barbara Burdina studied at Lomonosov Moscow State University from 1994 to 2000, where she earned a Master's degree. Her studies focused on languages, including English, Turkish, and French. This educational background has equipped her with strong communication skills and a deep understanding of diverse markets, which are essential in her role in travel retail management.
Background
Barbara Burdina has a professional background that spans over two decades in the travel retail and duty-free sectors. Her career began in the early 2000s and has included significant roles in major companies. She has developed expertise in managing travel retail operations and building brand presence in competitive markets across Europe.