Barbara Pinna
About Barbara Pinna
Barbara Pinna is the Marketing Director for Developing Europe at Brown-Forman, a position she has held since 2018. She has extensive experience in marketing, having previously worked in various roles at Brown-Forman and The Coca-Cola Company.
Current Role at Brown-Forman
Barbara Pinna serves as the Marketing Director for Developing Europe at Brown-Forman. She has held this position since 2018, contributing to the company's marketing strategies and initiatives across the region. Her experience in this role spans six years, during which she has focused on enhancing brand visibility and market penetration.
Previous Experience at Brown-Forman
Pinna has extensive experience at Brown-Forman, where she held several key marketing positions. From 2015 to 2016, she was the Marketing Director for Sweden and Czech Republic Integrated Communication. Prior to that, she served as the Regional Marketing Director for Italy and Beneswitz from 2012 to 2013. Additionally, she worked as the Marketing Communications and Operations Director for Partner Markets in Europe from 2016 to 2018, accumulating a total of over seven years in various roles within the company.
Experience at The Coca-Cola Company
Before her tenure at Brown-Forman, Barbara Pinna worked at The Coca-Cola Company. Her roles included Senior Fanta Brand Manager from 2004 to 2005, Sprite Brand Manager from 2003 to 2004, and Innovation Manager from 2002 to 2003. These positions allowed her to develop expertise in brand management and innovation within a leading global beverage company.
Early Career Background
Barbara Pinna began her career in marketing at Groupe Panzani as a Product Manager for Innovation from 1997 to 2000. She then moved to Ferrero, where she served as Senior Brand Manager from 2000 to 2002. This early experience laid the foundation for her future roles in brand management and marketing communications.
Education and Academic Background
Pinna holds a degree in Commerce and Business from ESCP Business School, where she studied from 1993 to 1996. Additionally, she studied Economics at Università Degli Studi Di Torino from 1990 to 1997. Her educational background has equipped her with a solid understanding of business principles and economic strategies.