Becca Smith
About Becca Smith
Becca Smith is a Route To Consumer Analyst at Brown-Forman, where she has worked since 2021. She has a background in International Business and has held various roles at Brown-Forman since 2016, including Portfolio Specialist and Project and Support Specialist.
Current Role as Route To Consumer Analyst
Becca Smith currently serves as a Route To Consumer Analyst at Brown-Forman, a position she has held since 2021. Based in New York, New York, she focuses on analyzing consumer routes to enhance the company's market strategies. Her role involves utilizing data to inform decision-making and improve customer engagement.
Previous Experience at Brown-Forman
Becca Smith has extensive experience at Brown-Forman, where she worked in various capacities. She served as a Portfolio Specialist from 2019 to 2021 in Louisville, Kentucky, and as a Project and Support Specialist from 2018 to 2019. Additionally, she began her career at the company as an intern from 2016 to 2018, gaining foundational knowledge in the industry.
Educational Background
Becca Smith is pursuing her studies in International Business at ZHAW Zürcher Hochschule für Angewandte Wissenschaften, having started in 2017. She also studied at the University of South Carolina - Darla Moore School of Business, where she earned a Bachelor of Science (B.S.) in International Business and Accounting from 2014 to 2018. Furthermore, she studied French Language at Sciences Po, Paris, participating in a Summer Study Abroad program in 2015.
Internship Experience
In addition to her roles at Brown-Forman, Becca Smith interned at Rooibee Red Tea Company for 11 months in 2014. This internship provided her with early exposure to the beverage industry and contributed to her professional development.