Benoit Guillier
About Benoit Guillier
Benoit Guillier serves as the Directeur Régional Off Trade at Brown-Forman, where he has worked since 2018. He holds multiple master's degrees in international marketing and business administration, and he has extensive experience in sales management and trade marketing.
Current Role at Brown-Forman
Benoit Guillier serves as the Directeur Régional Off Trade at Brown-Forman since 2018. In this role, he is responsible for managing regional operations in the Bordeaux area of France. His duties include implementing and driving local commercial policies aimed at enhancing regional performance. He also engages in negotiations with regional clients to secure business deals, contributing to the overall success of the company in the off-trade sector.
Previous Experience at Brown-Forman
Prior to his current position, Benoit Guillier held multiple roles at Brown-Forman. He worked as Chef de Secteur HM from 2014 to 2016 in Lorraine, France, where he focused on sector management. Following this, he served as Responsable Trade Marketing Off-Trade from 2016 to 2018 in Paris, overseeing trade marketing strategies for the off-trade market.
Education and Expertise
Benoit Guillier has a strong educational background in marketing and economics. He studied at SGH Warsaw School of Economics, achieving a Master 2 in International Marketing from 2006 to 2007. He also earned a Master 2 in International Marketing from ESC Amiens, where he studied from 2005 to 2007. Additionally, he obtained an MBA from Isam groupe ESC Amiens in 2005, focusing on economics.
Sales Team Management
In his current role, Benoit Guillier manages a sales team of six individuals. He emphasizes skill development and training within the team to enhance their performance and effectiveness in the market. His leadership aims to foster a collaborative environment that drives sales success.
Experience at Groupe SAVENCIA
Before joining Brown-Forman, Benoit Guillier worked at Groupe SAVENCIA as Chef de secteur GMS from 2008 to 2014. During his six years there, he focused on managing sector operations, contributing to the company's growth and market presence.