Bernardo Martinez
About Bernardo Martinez
Bernardo Martinez is a Trade Marketing Manager at Brown-Forman, where he has worked since 2020. He has held various roles within the company since 2007, including Key Account Manager and several positions in trade marketing and pricing.
Work at Brown-Forman
Bernardo Martinez has held multiple positions at Brown-Forman, contributing to various aspects of the company's operations. He started as Capturista de datos from 2007 to 2009, where he focused on data entry tasks. He then progressed to the role of Coordinador de Trade Marketing from 2009 to 2010, managing marketing strategies. From 2010 to 2012, he served as Coordinador de sistemas de información, overseeing information systems. Following this, he worked as Coordinador de Pricing & Programming from 2012 to 2015, handling pricing strategies and programming initiatives. After a brief period as Key Account Manager from 2015 to 2020, he currently serves as Trade Marketing Manager, a position he has held since 2020.
Education and Expertise
Bernardo Martinez studied at Universidad del Valle de México, where he focused on Dirección de Ventas. He completed this program from 2014 to 2016, gaining expertise in sales management. His educational background supports his roles in trade marketing and pricing strategies at Brown-Forman, where he applies his knowledge to enhance business performance.
Background
Bernardo Martinez has a professional background rooted in the beverage industry, specifically with Brown-Forman in Guadalajara, Jalisco, México. His career at the company spans over 13 years, during which he has taken on increasing responsibilities and roles that leverage his skills in marketing, pricing, and account management.
Achievements
Throughout his tenure at Brown-Forman, Bernardo Martinez has achieved significant milestones in various roles. His progression from data entry to managerial positions reflects his capability and dedication. As Trade Marketing Manager, he continues to influence marketing strategies and contribute to the company's growth.