Biba Konieczna Sano
About Biba Konieczna Sano
Biba Konieczna Sano serves as the VP and Managing Director of Brown-Forman Polska, bringing extensive experience in global and regional marketing roles within the spirits industry, particularly with the Jack Daniel's brand.
Current Role at Brown-Forman
Biba Konieczna currently serves as the VP, Managing Director of Brown-Forman Polska. She has held this position since 2019, overseeing operations in Warsaw, Masovian District, Poland. In this role, she is responsible for driving the company's strategic initiatives and managing daily business operations.
Previous Positions at Brown-Forman
Biba Konieczna has held multiple roles at Brown-Forman prior to her current position. She served as the VP, Global Brand Director for Jack Daniel's Innovation and RTD from 2016 to 2018 in Louisville, Kentucky. Additionally, she was the North America Group Brand Director for Bourbon and Canadian Whiskies from 2013 to 2015 and the VP, Regional Marketing Director from 2018 to 2019 in Amsterdam. Her career at Brown-Forman began with roles such as Chief of Staff in Global Marketing and Area Marketing Director.
Education and Qualifications
Biba Konieczna has a strong educational background. She earned a Bachelor's degree from the University of Warsaw from 1994 to 1998. She then pursued a Master of Business Administration (MBA) at Wyższa Szkoła Zarządzania w Warszawie from 2000 to 2002. Additionally, she completed a Postgraduate Degree at Uniwersytet SWPS from 1990 to 1992.
Experience in the Spirits Industry
Biba Konieczna has extensive experience in the spirits industry, particularly with the Jack Daniel's brand. She played a key role in the innovation and ready-to-drink (RTD) segment, contributing to the brand's global growth. Her strategic vision and market knowledge have been instrumental in her various marketing roles.
Career at Philip Morris Polska S.A.
Before joining Brown-Forman, Biba Konieczna worked at PHILIP MORRIS POLSKA S.A. for eight years, from 1994 to 2002, in various roles. This experience provided her with a foundation in marketing and business management, which she later applied in the spirits industry.