Brett Jeffreys
About Brett Jeffreys
Brett Jeffreys serves as the Integrated Marketing Communications Director at Brown-Forman, bringing extensive experience in brand strategy and digital marketing. His career includes key roles at Brown-Forman and other marketing firms, where he has demonstrated leadership in managing media and creative agencies.
Current Role as Integrated Marketing Communications Director
Brett Jeffreys currently serves as the Integrated Marketing Communications Director at Brown-Forman, a position he has held since 2021. In this role, he is responsible for overseeing the development and execution of integrated marketing strategies that align with the company's brand objectives. His experience in the industry allows him to effectively manage communication initiatives that enhance brand visibility and engagement.
Previous Experience at Brown-Forman
Brett Jeffreys has held multiple roles at Brown-Forman, contributing to various aspects of marketing and brand management. He worked as the Global Integrated Communications Director for Woodford Reserve from 2015 to 2017 and as the Global Digital Marketing Director for Whiskey, Tequila & Wines from 2013 to 2015. Additionally, he served as the Senior Brand Manager for Woodford Reserve from 2020 to 2021 and as the Brand Manager from 2017 to 2020.
Education and Academic Background
Brett Jeffreys completed his Bachelor’s degree in Sport Management, Business, and Marketing at Brock University from 1995 to 1999. He also attended Pickering High School, where he laid the foundation for his future studies and career in marketing and communications.
Career Path and Previous Roles
Before his tenure at Brown-Forman, Brett Jeffreys gained valuable experience in various marketing roles. He worked at Cossette Communication-Marketing as Account Service from 2001 to 2003 and at Critical Mass as Senior Account Manager from 2011 to 2013. He also held positions at Red7e as Account Director from 2007 to 2011 and at Paul Schultz as Business Development & Senior Account Executive from 2005 to 2007.
Expertise in Brand Strategy and Team Leadership
Brett Jeffreys specializes in brand strategy development and possesses extensive experience in managing media and creative agencies. He demonstrates a strong ability to build and lead cross-functional teams, which enhances collaboration and drives successful marketing initiatives. His expertise also includes commercial leadership engagement, making him a valuable asset in the marketing field.