Brian Lee
About Brian Lee
Brian Lee serves as the General Manager for Korea, Taiwan, and Thailand at Brown-Forman. He has extensive experience in leadership roles across various companies, including Coty and Bacardi, with a strong background in marketing and management.
Current Role at Brown-Forman
Brian Lee serves as the General Manager for Korea, Taiwan, and Thailand at Brown-Forman. He has held this position since 2022, overseeing operations and strategic initiatives in these key markets. His role involves managing brand performance and driving growth in the region.
Previous Experience at Coty
Brian Lee worked at Coty in various capacities, including General Manager for North Asia and CEO of Coty Korea Ltd. from 2017 to 2019. He also served as General Manager for Korea, Luxury & Consumer Beauty from 2020 to 2021. His tenure at Coty included significant leadership roles that contributed to brand development in the luxury sector.
Experience at Bacardi
Brian Lee's experience at Bacardi spans several roles from 2009 to 2016. He held positions such as Marketing Director and Representative Director for Korea, and Regional Category Director for APAC. His work focused on marketing strategies and brand management, contributing to Bacardi's presence in the Asia Pacific region.
Education Background
Brian Lee studied at Yonsei University from 1996 to 2001. His education provided a foundation in business and marketing, which has been instrumental in his career across various industries.
Early Career at Philip Morris International and IBM
Brian Lee began his career at Philip Morris International as a Brand Manager in Korea from 2005 to 2009. He also worked at IBM Korea as a Marketing Manager from 2002 to 2005. These roles helped him develop expertise in brand management and marketing strategies.