Brianna Smith
About Brianna Smith
Brianna Smith is an On Premise Manager at Brown-Forman, where she has worked since 2013. She has a background in market development and brand management, having previously held positions at The Coca-Cola Company and Ty Ku Sake.
Work at Brown-Forman
Brianna Smith has served as the On-Premise Manager at Brown-Forman since 2013. In this role, she focuses on developing and presenting customer-focused partnership programs that aim to enhance profitability for both the company and its clients. Her responsibilities include managing and maintaining a monthly budget for the On-Premise channel in Chicago, Illinois, which encompasses expenses and bill-back tracking. Additionally, she oversees the Hive City Activation Manager, setting tertile goals and conducting monthly reviews to ensure alignment with the company's fiscal year objectives.
Previous Experience at The Coca-Cola Company
Before her current role, Brianna Smith worked as a Market Development Manager at The Coca-Cola Company from 2010 to 2011. During her tenure in Atlanta, Georgia, she contributed to market development initiatives that supported the company's growth objectives. Her experience at Coca-Cola provided her with valuable insights into brand management and market strategies.
Event Organization and Execution
In 2013, Brianna Smith successfully organized, activated, and executed the Woodford Reserve Manhattan Experience. This event showcased her ability to manage large-scale activations and engage customers effectively, contributing to brand visibility and customer engagement.
Early Career and Internships
Brianna Smith began her career as an intern at Topco Associates LLC in 2008, where she worked for three months in Elk Grove Village, Illinois. She also served as a Brand Ambassador for Ty Ku Sake in 2009 for six months in New York, New York. These early experiences helped her build a foundation in brand representation and market engagement.
Education and Expertise
Brianna Smith studied at the University of Illinois at Urbana-Champaign from 2005 to 2009, focusing on Nutrition, Nutrition Science, and Food Science. Her educational background provides her with a strong understanding of consumer health and food-related trends, which she applies in her current role in the beverage industry.