Bridget Lavin Rohlfing
About Bridget Lavin Rohlfing
Bridget Lavin Rohlfing is the Manager of Brand Analytics at Brown-Forman, a position she has held since 2019. She has extensive experience in financial analysis and brand analytics, having previously worked in various roles at Brown-Forman and KPMG.
Current Role at Brown-Forman
Bridget Lavin Rohlfing serves as the Manager of Brand Analytics at Brown-Forman, a position she has held since 2019. In this role, she oversees brand performance analysis and contributes to strategic decision-making processes. Her responsibilities include analyzing market trends and consumer behavior to enhance brand positioning and effectiveness.
Previous Experience at Brown-Forman
Prior to her current role, Bridget held several positions at Brown-Forman. She worked as a Senior Business Analyst in Brand Analytics for one year from 2018 to 2019. Before that, she was a Senior Financial Analyst in Financial Planning & Analysis (FP&A) from 2017 to 2018. Additionally, she served as a Division Senior Financial Analyst from 2015 to 2017 and as a Senior Internal Audit Consultant from 2011 to 2015.
Experience at KPMG
Bridget began her career at KPMG, where she worked as an Audit Associate from 2007 to 2008. She advanced to the role of Senior Audit Associate, serving from 2008 to 2011. During her tenure at KPMG, she gained significant experience in auditing and financial analysis.
Education and Expertise
Bridget Lavin Rohlfing earned her Bachelor of Science degree in Accounting and Finance from the University of Louisville, where she studied from 2002 to 2006. Her educational background provides a strong foundation for her roles in financial analysis and brand analytics.