Carl Rabelle
About Carl Rabelle
Carl Rabelle is a Junior Marketing Analyst at Brown-Forman, focusing on the French and Spanish markets since 2021. He has a background in marketing and business analysis, with experience at various companies including Nissan and Ignited Kingdom.
Work at Brown-Forman
Carl Rabelle has been employed at Brown-Forman since 2021 as a Junior Marketing Analyst for the France and Spain markets. In this role, he has been responsible for analyzing market trends and consumer behavior. Prior to his current position, he worked at Brown-Forman as an Assistant Brand Manager for Super Premium & American Whiskey for five months in 2020, and as an Assistant Marketing Analyst for six months in 2019. His experience at Brown-Forman has involved significant contributions to brand strategy and promotional activities.
Previous Experience
Before joining Brown-Forman, Carl Rabelle held various positions that contributed to his marketing expertise. He worked as a Business & Performance Analyst at Nissan West Europe in 2018 for five months. In 2017, he served as a Business Developer at 1Year1Book for three months and as a Facilitateur en Innovation Stratégique at Ignited Kingdom for one month. These roles provided him with a diverse background in business analysis and strategic innovation.
Education and Expertise
Carl Rabelle studied at Rennes School of Business, where he earned a Master of Science in International Marketing from 2016 to 2020. He also participated in an Erasmus Exchange program at Universitat de València in 2018. His educational background has equipped him with a solid foundation in project management and marketing strategies, which he applies in his current role.
Contributions to Marketing Initiatives
In his marketing career, Carl Rabelle has participated in various initiatives that enhance brand visibility and consumer engagement. He contributed to the national billboard campaign launch for the WOODFORD RESERVE brand. Additionally, he developed in-store promotional activities for the BENRIACH brand within the network of wine merchants. His work includes developing promotional performance tracking tools for major market players in the spirits industry and coordinating with research groups like NIELSEN, KANTAR, and IPSOS to analyze consumer perceptions.