Carlos A. González Mendoza
About Carlos A. González Mendoza
Carlos A. González Mendoza is an On Premise Manager at Brown-Forman with over 14 years of experience in the wine and spirits industry. He specializes in consumer engagement and brand development, working with notable brands such as Herradura Reposado and Jack Daniels.
Work at Brown-Forman
Carlos A. González Mendoza has served as the On Premise Manager at Brown-Forman since 2003. He has dedicated 21 years to this role in Guadalajara, focusing on consumer-directed activities that enhance brand presence and consumer engagement. His responsibilities include developing strategies that promote brand visibility and foster relationships with consumers in the on-premise sector.
Education and Expertise
Carlos studied at Universidad Autónoma de Nuevo León, where he earned a degree in Ciencias de la Comunicación from 2004 to 2008. He also completed a degree in Ventas especializadas, promoción comercial y actividades de marketing from 1994 to 1998. His educational background provides a strong foundation for his expertise in brand development and marketing within the wine and spirits industry.
Background
Carlos has over 14 years of experience in the wine and spirits industry, with a focus on brand development and market growth. Before joining Brown-Forman, he played a significant role in brand building at Casa Cuervo. His extensive experience in the industry has equipped him with the skills necessary to create long-term brand strategies that yield impactful results.
Achievements in Brand Development
At Brown-Forman, Carlos specializes in developing brands such as Herradura Reposado, Jack Daniels, and Vodka Finlandia in the consumer channel. His work emphasizes creating solid foundations for brand strategies, which contribute to sustained market growth and consumer loyalty.