Carlos Romero
About Carlos Romero
Carlos Romero serves as the Marketing Director for Brown-Forman in Mexico, bringing extensive experience in managing premium spirit brands. He has held various marketing roles at notable companies, including Jose Cuervo and Brown-Forman, and has a strong educational background in marketing and international business.
Current Role at Brown-Forman
Carlos Romero serves as the Marketing Director for Mexico at Brown-Forman, a position he has held since 2021. In this role, he is responsible for overseeing marketing strategies and initiatives aimed at promoting the company's premium spirit brands within the Mexican market. His leadership contributes to the company's efforts to enhance brand visibility and consumer engagement.
Previous Experience at Brown-Forman
Prior to his current position, Carlos Romero held several roles at Brown-Forman. He was the Sr. Manager for the Jack Daniel's Family of Brands from 2016 to 2017 and served as the Head of Retail Development from 2017 to 2018. Additionally, he worked as the Sr. Brand Manager for Tequila Herradura from 2014 to 2016. His tenure at Brown-Forman has been marked by significant contributions to marketing campaigns and product launches.
Experience at Jose Cuervo
Carlos Romero has extensive experience in the spirits industry, having worked at Jose Cuervo in various capacities. He served as the Key Account Manager Sr. from 2005 to 2010 and later as the Sr. Brand Manager for Cuervo Tradicional & Reserva de la Familia from 2011 to 2014. His work at Jose Cuervo involved managing and promoting several premium brands, enhancing his expertise in the market.
Educational Background
Carlos Romero's educational background includes a Bachelor's degree in International Business from Universidad Autónoma de Guadalajara, completed from 1993 to 1997. He furthered his studies by obtaining a Master's degree in Marketing from Universitat Politècnica de Catalunya between 2002 and 2004. Additionally, he earned a Diploma in Digital Marketing, Art meets Business, and Strategic Planning from City University London in 2004.
Marketing Expertise
Carlos Romero possesses extensive expertise in managing and promoting premium spirit brands in the Mexican market. He has developed and implemented strategic marketing campaigns that significantly increased brand awareness for Brown-Forman. His strong background in trade marketing allows him to leverage insights for optimizing retail performance and consumer reach.