Caroline Cookson
About Caroline Cookson
Caroline Cookson serves as the Global Director of Strategy & Brand Analytics for Emerging Brands at Brown-Forman, where she has worked since 2021. With a strong background in finance and marketing, she has held various leadership roles within the company and is known for her advocacy for Diversity and Inclusion.
Work at Brown-Forman
Caroline Cookson has held multiple roles at Brown-Forman, starting as WEA Financial Planning and Business Process Manager from 2008 to 2010. She progressed to Finance Director for the UK & Ireland from 2010 to 2013, followed by Area Finance Director for the UK/Republic of Ireland/BeNeSwiss from 2013 to 2015. Cookson served as Group General Manager for Belgium, Netherlands, Switzerland, and Ireland from 2014 to 2017, and later for Belgium, Switzerland, Austria, and Andorra from 2017 to 2018. Since 2019, she has been the Global Director of Strategy & Brand Analytics for Scotch & Irish Whiskey, and since 2021, she has also taken on the role of Global Director Strategy & Brand Analytics for Emerging Brands.
Education and Expertise
Caroline Cookson has a strong educational background in mathematics, having earned a Master's degree from the University of Cambridge from 1998 to 2001. She also completed a Mini MBA in Marketing from Marketing Week with Mark Ritson in 2022. Her education complements her extensive experience in finance and commercial sectors, which supports her current focus on marketing and brand strategy.
Background
Cookson began her career at KPMG, where she worked as a Trainee Accountant in Corporate Recovery from 2002 to 2005, and later as an Assistant Manager in the same department from 2005 to 2006. She transitioned to The Carphone Warehouse, serving as UK Planning Manager from 2006 to 2008 before joining Brown-Forman. Her diverse experiences across finance and management roles have shaped her capabilities in handling complex international business relationships.
Achievements
Caroline Cookson is recognized for her ability to manage complex international business relationships and negotiate improved terms in distribution contracts. She is known for her collaboration skills, effectively bringing together various functions and inspiring teams. Additionally, she is a passionate advocate for Diversity and Inclusion, highlighting its positive impact on business results.