Caroline Lesur
About Caroline Lesur
Caroline Lesur serves as the Head of Jack Daniel's UK at Brown-Forman, where she has worked since 2018. She has extensive marketing experience, having held various roles at Nestlé Waters and Energizer Holdings, and has a strong background in managing international stakeholders and developing brand strategies.
Work at Brown-Forman
Caroline Lesur has served as the Head of Jack Daniel’s UK at Brown-Forman since 2018. In this role, she leads the marketing strategy for Jack Daniel's, which includes overseeing a diverse portfolio of products such as Tennessee Honey and Tennessee Fire. Lesur has been instrumental in aligning marketing strategies with commercial objectives, ensuring that the brand maintains a strong presence in the competitive spirits market. Her leadership has contributed to delivering engaging brand experiences that enhance consumer interaction with Jack Daniel's.
Previous Experience in Marketing
Before her current position, Lesur held several roles at Nestlé Waters, where she worked from 2006 to 2018. Her positions included Assistant Brand Manager, Senior Brand Manager, and Head of Marketing for various brands such as S.Pellegrino, Perrier, and Nestlé Pure Life. Additionally, she worked as a Consumer & Shopper Insights Manager and contributed to the marketing of local brands. Earlier in her career, she was an Assistant Brand Manager at Energizer Holdings and EUGENE PERMA.
Education and Expertise
Caroline Lesur holds a Master in Science of Management with a specialization in Marketing from NEOMA Business School, which she completed from 1999 to 2003. She further enhanced her marketing skills by studying at Squared Online, where she focused on Marketing in the Digital Age and completed the Google Digital Leadership Programme from 2018 to 2019. This educational background supports her extensive experience in brand management and marketing strategy.
Background
Caroline Lesur has a diverse professional background in marketing, with significant experience in managing international stakeholders. Her career began in Paris, where she worked in brand management roles before transitioning to the UK market. Since joining Brown-Forman, she has focused on enhancing the global brand presence of Jack Daniel's, leveraging her expertise to drive marketing initiatives that resonate with consumers.
Achievements in Brand Management
In her role at Jack Daniel's UK, Caroline Lesur has played a key role in delivering engaging brand experiences that foster consumer interaction. She has been involved in business planning for the brand, ensuring that marketing strategies align with commercial objectives. Her leadership has contributed to the overall success and visibility of Jack Daniel's in the competitive spirits industry.